Business Coach’s 90-Day
Traffic and Click Boom
Client: ActionCOACH Tampa Bay
Industry: B2B Professional Services
Services Provided: Custom Website Design and Development, SEO Integration, Marketing Services
Client Overview
ActionCOACH Tampa Bay is a distinguished member of the global ActionCOACH franchise, the world’s leading business coaching firm. As the #1 ranked ActionCOACH firm in the United States and #3 globally, ActionCOACH Tampa Bay boasts a team of coaches who are among the top 25 coaches worldwide. The ActionCOACH franchise itself ranks #35 on the Top 100 Global Franchises list and spans over 80 countries with more than 1,000 offices. Recognized as the World’s #1 Business Coaching Franchise by Entrepreneur Magazine’s annual Franchise 500 Listing, ActionCOACH continues to set the standard for business coaching excellence.
As their existing website aged, ActionCOACH Tampa Bay began facing several significant challenges that are common among older business websites:
- Decreased Visibility: Over time, the site struggled to rank effectively for their own brand terms, like “ActionCOACH Tampa Bay,” and failed to attract high-intent, competitive keyword traffic.
- Declining User Engagement: The outdated design and stale content failed to captivate visitors, leading to higher bounce rates and lower user engagement.
- SEO Limitations: The lack of updated SEO practices hindered the site’s ability to attract organic traffic, leaving valuable opportunities untapped.
Our Approach
To address these challenges, Forecast Sunny implemented a comprehensive strategy encompassing custom website design, SEO integration, and enhanced marketing services.
Custom Website Design and Development
- Streamlined Design: Created a modern, user-friendly website design that aligns with ActionCOACH’s brand identity.
- Engaging Content: Incorporated engaging and informative content, including video elements, to keep users on the site longer and improve interaction.
SEO Integration
- Keyword Optimization: Conducted extensive keyword research to identify high-intent and competitive keywords.
- SEO Best Practices: Implemented on-page and off-page SEO techniques to enhance search engine visibility and rankings.
Enhanced User Experience
- Streamlined the navigation to make it easy for visitors to find information.
- Created compelling calls-to-action (CTAs) to guide users towards conversions.
- Implemented fast-loading pages to reduce bounce rates and improve user engagement.
Results
The results were remarkable and surpassed expectations:
50
Increase in Competitive Keywords
Organic Traffic Growth: Within 90 days of launching the new site, organic traffic from high-intent and competitive keywords increased by 50%.
271
Increase in Clicks
Brand Term Clicks: The number of clicks on brand terms (e.g., “ActionCOACH Tampa Bay”) surged by 271%.
Conclusion
Through a strategic and holistic approach, Forecast Sunny successfully transformed ActionCOACH Tampa Bay’s online presence. By addressing visibility issues, enhancing user engagement, and integrating effective SEO practices, we were able to drive substantial growth in organic traffic and brand awareness.
This case study exemplifies how our custom website design and marketing services can set a solid foundation for business success, ensuring that SMB owners achieve their goals and reach new heights.