About the Episode
Should I be focusing on Marketing or Sales to grow my business online? The first thing we need to define is the difference between marketing and sales.
Marketing is the process of creating brand awareness and engagement through the buyers journey until they have enough information to make a buying decision.
Sales is the process of converting these individuals into customers by making the sale or closing the deal.
Marketing warms up the audience so Sales can get the standing ovation. So the reality is – these two efforts need to be an extension of one another.
Your marketing and sales efforts should focus on the same customer, same conversation, with no interruptions.
So now the questions become, how do I use the unified conversation between marketing and sales to build an online presence that generates revenue for my business?