In 2020, our worlds were upended. In many cases, the changes that had been underway for years were quickly accelerated, much to our benefit. Online shopping skyrocketed, grocery store pick-up became a habit, and working from home became a welcome standard. Efficiencies in the way we shop, work and interact made us dependent on digital services. The benefits to these offerings definitely outweighed the barriers to learning and adopting these new technologies. The exciting thing is that this is just the beginning. For manufacturing companies like yours, you have an opportunity to grow with these times and reach your customers using the digital tools that have evolved to help you share what you do.
Time to digitize your customer outreach
If you’re waiting out the pandemic and hoping for things to go back to ‘normal,’ then plan on watching your competitors soar past you. The way we do business has changed. It was changing long before 2020. You, like some other manufacturers, are used to the traditional way of connecting with your customers: tradeshows and your own in-person events. That part doesn’t have to change. But you must embrace the new opportunities that have emerged in the past year.
Your customers don’t have to be in the same room with you to learn about what you do and why your products and services should matter to them. Because of what’s happened in the past 12 months, they are comfortable with that. Your end users rely on more than a handshake before doing business. They are going online to review your customer feedback. Social testimonials and online reviews are essential to their search for the right manufacturing company. The ability to generate and influence online reviews is also an essential part of your business’ online reputation.
Digital B2B marketing allows companies to expand and widen their reach. It empowers them to
optimize the Internet and reach all levels of their target audience, whenever and wherever they exist. Digital B2B marketing is not meant to replace your in-person focus. Rather, it complements it by establishing and maintaining valuable connections in ways that are highly efficient. It recognizes that people – not companies – make business decisions.
Results of Forecast Sunny’s digital marketing strategy
We recently implemented customized plans across a diverse set of manufacturers that were looking to increase their revenue in new and existing applications and verticals. Those plans include:
- Defined targets
- Campaign strategy
- Content strategy
- Flexible process
- Customer resource management (CRM)
- Metrics
The results? The manufacturers achieved ROI of 800-1300% in just the first eight months of the campaign we created and managed for them.
Grow your business by working with a trusted partner
Data is driving future business decisions and demand. The new consumer demands and business opportunities surfacing during this Digital Renaissance are unlimited. Businesses that embrace digital customer engagement will be positioned to grow.
Changes in business often happen slowly, making it easy for you to adjust and meet the demands of markets and your consumers. That’s not the case this time. Your company’s success may well depend on whether you adapt to change and embrace the opportunities presenting themselves. Will your perspective be one of waiting, or will you take action and make the changes that drive your success?
We at Forecast Sunny are here to show you the bright side, the view that lights the way to your empowerment and growth. By partnering with our team, you can be proactive and part of the data revolution that will help your business grow and thrive.
Don’t fall further behind your goals. We’ll help you reach the people you rely on to grow your business.
Contact us today to set up a consultation. Or give us a call at 618-410-1060.